CRM

Customer Relationship Management, CRM for short, defines the existing and potential customer relationship of a company. This includes the documentation and administration of all important components of a customer relationship.

With the help of a CRM system, all data of a customer can be recorded and processed. It also supports communication, records facts and figures and is an important component in marketing.

Because the data is easy to evaluate, customer behavior can be analyzed more quickly and reactions to changing needs or new competitors can be made.

Goals of CRM

Cultivate and improve customer relations
Better analyze existing markets
Opening up new markets
Increase of economic efficiency

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